Risk Communications Training and Public Hearings

Your next project milestone is a public meeting. Your project has been covered regularly in the local media, and the coverage has been fair. However, several neighbors have formed an opposition group because they are concerned about their property values. This public meeting might turn into a public lynching.

The Terra Group offers risk communications training to clients who will be addressing public meetings or will be interviewed by television about large, potentially controversial projects. This training is designed to establish trust and credibility for project representatives in situations of “high concern and low confidence.”

Based on years of data gathered in thousands of public meetings and focus groups by a major academic institution, the Terra Group has developed training packages that teach project managers how to anticipate hostile questions and answer them effectively. Our goal: establish a relationship of trust and credibility with your audience, because if people trust you, they are more likely to accept your technical arguments.

The Terra Group has provided training to:

Baltimore Gas and Electric Company

Cleveland Electric Illuminating Company

CAES Development Company

Toledo Edison

Wisconsin Energy Company