Media Relations and Strategic Communications

Many companies communicate with the news media by issuing press releases or waiting to be contacted by a reporter. In effect, this approach allows their opponents to set the tone for news coverage – by describing company activities inaccurately or making allegations that company representatives must then refute.

TG recommends a different approach: developing a strategic communications plan that allows our clients to deliver core messages to target audiences with minimal distortion or interference. By providing accurately, timely information to journalists at key project milestones, we help our clients to take the initiative in shaping public perception of their activities.

The Terra Group has developed strategic communications programs for:

Baltimore Gas and Electric Company

Cleveland Electric Illuminating Company

CAES Development Company

Toledo Edison

Wisconsin Energy Company

InterGen (Brazil, Spain)